SeedPre-seed
Pre-seed · Foodtech Infrastructure · Pilot Stage47 kitchens live
The API layer
ghost kitchens
didn't know they needed.
Seed connects your kitchen to every delivery network with dynamic pricing baked in. One integration. Measurable margin on the first order.
seed.economics — unit calculator v2.4
LIVE
Unit Economics
Adjust inputs to see your margin in real time
v2.4.1
$
$8$80
%
20%100%
mi
1 mi15 mi
%
5%40%
Projected Output
Recalculates on every keystroke
Current Margin
29.7%
without Seed
With Seed
33.9%
+4.1%
Break-even Volume
86
orders / day12-Month Margin Trajectory
baselinewith Seed
JFMAMJJASOND
Model assumes 5.5% AOV lift + 2% commission reduction via dynamic pricing. Actual results vary.
Scroll to see the architecture
Ghost Kitchens·DoorDash·Uber Eats·Dynamic Pricing·GrubHub·Postmates·Unit Economics·API Infrastructure·Network Effects·Ghost Kitchens·DoorDash·Uber Eats·Dynamic Pricing·GrubHub·Postmates·Unit Economics·API Infrastructure·Network Effects·
The ProblemSeven systems.
Seven systems.
Zero coordination.
The average ghost kitchen touches 7 disconnected APIs before an order completes. Latency compounds. Margin bleeds. Nobody owns the middle.
Current Stack
avg 340ms7 integrations
POS System
Square / Toast
Menu Mgmt
Otter / Chowly
DoorDash API
v2.1 (deprecated)
Uber Eats API
v3.4
Pricing Logic
Spreadsheet
Analytics
Looker (manual)
Inventory
MarketMan
↯ 340ms avg latency · 23% order failure rate at peak · $0 dynamic pricing
With Seed
<40ms1 integration
Ghost Kitchens
200+ connected
Seed API
v1.0 · <40ms
Delivery Networks
6 platforms
Dynamic Pricing
ML-driven
✓ <40ms p99 latency · 99.97% uptime · ML pricing on every order
InfrastructureThree layers.
Three layers.
Every order covered.
Seed sits between your kitchen and every delivery network — invisible to the customer, indispensable to the operator.
38ms
API Latency p99
↓ 89%2.4M/mo
Orders Routed
↑ MoM+6.2pp
Margin Lift
avg47
Kitchens Live
pilotLive API Traceseed.api/v1/route
09:37:58.001INorder.create ghost_kitchen_id=gk_47a aov=$31.40
09:37:58.004PRICEdynamic_pricing → $33.20 (+5.7%) demand_score=0.84
09:37:58.011ROUTEcomparing 6 networks... DoorDash selected (ETA 18min, commission 22%)
09:37:58.023OUTorder dispatched latency=22ms margin_est=31.4%
09:37:58.024LOGmargin_improvement=+6.1pp vs baseline
09:37:58.025▊
22ms
Latency
+6.1pp
Margin
DD
Network
Pilot Partners47 kitchens.
47 kitchens.
$2.4M orders routed.
Live in production across 6 markets. Zero churn since launch.
CS
CloudKitchen SF
San Francisco, CA
12,400/mo
KU
Kitchen United
Chicago, IL
9,200/mo
RT
Reef Technology
Miami, FL
7,800/mo
KL
Kitchener Labs
Austin, TX
5,600/mo
GC
Ghost Collective
New York, NY
14,100/mo
VK
Virtual Kitchen Co.
Los Angeles, CA
11,300/mo
"We were leaving 6 points of margin on the table every week and didn't know it. Seed's pricing engine found it in 72 hours. The integration was a single webhook — we were live before our standup ended."
MK
Marcus Kim
VP Operations · Ghost Collective
+6.4pp margin
Dashboard Preview30-sec walkthrough
Now accepting pilot partnersThe plumbing
The plumbing
is already live.
Seed is in production across 47 ghost kitchens. Integration takes one afternoon. The margin improvement shows up in the next billing cycle.
✓No engineering required✓Live in <4 hours✓Cancel anytime⚡47 kitchens already live